CHALLENGE & OPPORTUNITY

Against the backdrop of a highly competitive and disrupted market, this retailer was in  the early stages of implementing an exciting new customer and execution focused strategy.  Recognising the need to shape organisational culture such that it supports and enables strategy implementation, they sought out a systemic performance culture model and related diagnostics to provide a baseline measure and facilitate leader alignment. 

WHAT WE DID

• Implemented the Denison Organisational Culture Survey to 3000 team members (a sample of 25% of the workforce). A response rate of 90% was achieved, well above all industry benchmarks. 
• Supported the HR and Executive team to explore the data from multiple perspectives 
• Conducted briefings with the HR and Executive teams accompanied by an Insights Report that summarised themes from the overall data and observations from the results in depth.
• 1:1 interviews were facilitated with each Executive to gain an understanding of the broader business context impacting the results, key challenges, opportunities for improvement and what their own functional results meant. 
• The work culminated in a Data to Action workshop with the Executive team, focused on identifying and agreeing on key initiatives that would build on the good work already underway. 
• A range of different tools were used throughout the engagement process to generate deeper levels of insight and ideas, including: card sort activity, cultural transformation case studies, Initiative cards and mapping of deep cultural assumptions.

OUTCOME



Through our work with the HR and Executive teams, Myer had baseline culture data to drive action and monitor progress. The work sparked conversations about the good work already underway, and the opportunities in front of them. The Executive were able to agree on strategic priorities and communicate and engage the rest of the organisation in the results and outcomes from the process.