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CUSTOMER CENTRICITY AT MYER

November 12, 2021

Industry: Retail

Service area: Capability


CHALLENGE & OPPORTUNITY


Myer is an iconic Australian department store with a proud performance history. Digital disruption and changing consumer behaviour were at the heart of the Executive seeking to: Assess and understand their culture, create a culture blueprint, articulating the aspired culture relative to their customer centred strategy, and develop targeted initiatives to accelerate performance and behaviour change


WHAT WE DID


We partnered with the Head of Culture and the Executive team to deploy a systemic and performance focussed organisational culture diagnostic. We used the Denison Organisational Culture framework on this occasion, deploying it to 4000 staff. We then supported the organisation to mine insights and develop a Culture Blueprint defining the aspired culture based on current and future business performance needs. We the supported the executive to develop a roadmap of critical culture investment priorities.


THEN WHERE TO?


Our partnership didn’t stop there. We continued to work with Myer to develop a leadership framework and learning curriculum centred on developing customer experience, leadership and management capability. Specifically, these included:

  • Immersive workshop design co-facilitated by senior leaders
  • 20 mobile responsive, bite-sized online ‘Learning Moments’  (eLearning)
  • Leader’s Find Portal
  • Quick reference guides and team activities 



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