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CUSTOMER CENTRICITY AT AUSTRALIA’S MOST ICONIC DEPARTMENT STORE​

November 12, 2021

Industry: Retail

Service area: Culture


OPPORTUNITY


Myer is an iconic Australian department store with a proud performance history. Digital disruption and changing consumer behaviour were at the heart of the reasons Spring Point was engaged to support the Executive to assess and understand their culture, articulate an aspired culture that would drive their customer centred strategy, and develop targeted initiatives to accelerate performance and behaviour change.​


WHAT WE DID


We partnered with the Head of Culture and the Executive team to deploy a systemic and performance focussed organisational culture diagnostic. We used the Denison Organisational Culture framework on this occasion, deploying it to 4000 staff. We then supported the organisation to mine insights and develop a Culture Blueprint defining the aspired culture based on current and future business performance needs. We then supported the executive to develop a roadmap of critical culture investment priorities.


OUTCOMES


Our partnership didn’t stop there. We continued to work with Myer to develop a leadership framework and learning curriculum centred on developing customer experience, leadership and management capability. Specifically, this included:​

  • Immersive workshop design co-facilitated by senior leaders​;
  • 20 mobile responsive, bite-sized online ‘Learning Moments’ (eLearning)​;
  • Leader’s Find Portal​;
  • Quick reference guides and team activities .


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