CREATING AN EXCEPTIONAL MEMBER EXPERIENCE
November 19, 2021
Industry: Financial Services
Service area: Culture
BUSINESS NEED
CPA Australia has more than 168,000 members in over 100 countries and is one of the world’s largest accounting bodies. With a strategy centred on delivering an exceptional member experience, CPA Australia recognised the need to develop a culture that supported the delivery of this strategy.
WHAT WE DID
- We deployed the Denison Culture Diagnostic to generate quantitative and qualitative insights from the entire workforce;
- We developed a culture blueprint and roadmap with the CPA Executive team to define the culture strategy needed to ensure workforce alignment to the strategic ambitions of CPA Australia;
- We supported CPA Australia to develop and embed a data to action process to ensure diagnostics led to practical action;
- Over the past 3 years we have continued to work with the Executive team and Board to reassess the culture and to revisit and monitor progress on and against CPA Australia’s culture blueprint.
OUTCOMES
- Designed and supported a process that engaged all Board members and employees in culture assessment and action planning over a 3-year period;
- Created and sustained the visibility and utility of a culture blueprint that overtly connects strategy and culture, that is the foundation of CPA Australia’s workforce strategy and priorities and is regularly monitored by the board;
- Achieved significant and sustained increases in performance culture scores over 3 years.