CREATING AN EXCEPTIONAL MEMBER EXPERIENCE

Nov 19, 2021

Industry: Financial Services

Service area: Culture


BUSINESS NEED


CPA Australia has more than 168,000 members in over 100 countries and is one of the world’s largest accounting bodies. With a strategy centred on delivering an exceptional member experience, CPA Australia recognised the need to develop a culture that supported the delivery of this strategy.


WHAT WE DID


  • We deployed the Denison Culture Diagnostic to generate quantitative and qualitative insights from the entire workforce​;
  • We developed a culture blueprint and roadmap with the CPA Executive team to define the culture strategy needed to ensure workforce alignment to the strategic ambitions of CPA Australia​;
  • We supported CPA Australia to develop and embed a data to action process to ensure diagnostics led to practical action​;
  • Over the past 3 years we have continued to work with the Executive team and Board to reassess the culture and to revisit and monitor progress on and against CPA Australia’s culture blueprint.


OUTCOMES


  • Designed and supported a process that engaged all Board members and employees in culture assessment and action planning over a 3-year period​;
  • Created and sustained the visibility and utility of a culture blueprint that overtly connects strategy and culture, that is the foundation of CPA Australia’s workforce strategy and priorities and is regularly monitored by the board​;
  • Achieved significant and sustained increases in performance culture scores over 3 years.


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