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ALIGNING STRATEGY & EXECUTION AT SUPERFRIEND

November 12, 2021

Industry: Not for profit

Service area: Culture


Our client advocates for, equips and empowers profit-to-member superannuation funds and insurers to achieve mentally healthy workplaces for their staff and members.


Their vision, pure and simply, is an Australia where all workplaces are mentally healthy. 


Having recently revised their business strategy, our client (a not-for-profit organisation working with mental health) now sought to align their culture and ways of working to support delivery of strategic objectives.


CHALLENGE & SOLUTION


With an ambitious strategy to deliver workplace mental health solutions of increased scale and impact, this not-for-profit understood the need quickly align their culture and ways of working to support their new direction. Our client was already in the midst of significant structural changes in line with their new approach, and it was therefore important to not only support employees to come to terms with necessary changes, but to galvanise them around a new culture that would support achievement of their purpose.


We created and facilitated an energetic, highly immersive strategy and culture off-site for the entire team, anchoring our work to our client’s purpose and values. We introduced a model of high-performance culture, supporting the team to identify and work through points of tension and clearly articulate the cultural trade-offs necessary to deliver their strategy. Other workshop feature components included a culture ‘current state’ review; a Customer Panel Discussion to build shared understanding and alignment between strategic objectives and customer needs; and action-planning to identify essential changes to ways of working needed to achieve the new culture.


To support activation of the new strategy and ways of working, we regrouped with the executive and senior leadership team to design and deliver a peer coaching masterclass at their leadership offsite. The session was focussed on building skills for having necessary leadership conversations, and establishing collective habits for accelerating team performance and success.


WHAT WE DID


  • Culture Diagnosis
  • Workshop Design
  • Facilitation
  • Customer Panel Interviewing
  • Senior Stakeholder Engagement

CALLOUT


Culture Expertise


Our deep understanding of organisational culture enabled us to provide clarity on the tensions and trade-offs required to define a high performing culture, and to identify evidence-based points of alignment to strategic outcomes.


Change Management


We leveraged our experience in not only defining but creating high performance culture to identify key organisational levers for culture change and define a pragmatic approach to implementation. We also supported employees to come on a journey of change acceptance and to feel empowered to create meaningful change in their organisation.


Facilitation Capability


Our facilitation capability enabled the open and challenging discussions and decisions necessary to create genuine alignment and shared vision for cultural change.



KEY OUTCOMES


Through carefully facilitated discussion and action, our client was able to cultivate a shared understanding of the culture they needed to support their strategy, and the steps necessary to achieve this. 


Outcomes of the day were captured in an insights and action pack, enabling the team to move quickly to implementation. 


Peer coaching was identified as a critical competency, and developed via a masterclass which enhanced individual skills and collective leadership habits.

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